Actually, video production is the process involved in creating a furnished video from the obtained content of moving images.   This production only becomes complete when sound is incorporated into the images.   However, the images to be used in the process are stored in media devices like hard discs, flash discs, SD cards, and videotapes.   However, videotapes are not commonly used nowadays. 


On the other hand, this process will involve other practices such as video editing.   This is where manipulation is done on the images and shots so that they can give an impression or information that the owner or editor intends.   In this case, video structuring as found in finished videos is done.  This can be done in linear, non-linear, online, offline and vision mixing forms. 


 Animated video when defined by Epic Video Factory is where production is done while incorporating details such as graphics, pictures, and information of a particular product or an organization. The main aim of this type of production is to make the audience or viewers aware of the subject product.   This is used as a marketing tool for a specific product.   On the other hand, Epic Video Factory provides guidelines to use for a quality animated video production. 


 1. Analysis of the script. 


The main aim of this type of videos is marketing and creation of the brand awareness.  Therefore, the content will play a vital role in influencing the viewers to embrace the product and to buy it.   For this reason, the message that one decides to use should be properly composed so that it will create customer satisfaction.   The user script should also be able to address all the problems or issues that the viewers might raise.   The script should have a short and clear message.   Lengthy messages will be easily forgotten.


 2. Visual planning.


 The video images should be captured in product related areas.   In fact, Epic Video Factory suggest that shooting a video with themes, colors and music related to the product will make the overall tone of the video become clearer to the viewers.   Talented voices should be used to pride image complementary sounds in order for the video to be more attractive. 


3. Video launching planning. 


 You should always keep in mind the purpose of this video.   So as the efforts and inputs employed to make the video successful does not become void, you need to launch the video in a manner that will reach all your target population. This means the video needs to be launched in a mega manner in your website and even in social media, browser pop-ups, email blasts among other mediums that will be visible to internet users. 


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